The New In Circuito campaign was conceived and shaped around tennis-themed pieces, capitalizing on the current pop culture moment and the influx of pink items following the release of the 2023 Barbie movie. We launched a collection inspired by the tennis-playing Barbie.

A bit of backstage

As the campaign was built around the Barbie narrative, we enveloped it in a universe with distinct colors, featuring a "pink" tennis court created in post-production, and a second location, a pink-themed gym.

Ficha técnica

Creative Direction
Bruna Torres

Art Direction
Guilherme Buzzo

Content Direction
Bella Ceole

Designers
Danielly Monteiro
Renata Alessandre

Strategy
Pedro Morabito
Tainá Coronatte