The New In Circuito campaign was conceived and shaped around tennis-themed pieces, capitalizing on the current pop culture moment and the influx of pink items following the release of the 2023 Barbie movie. We launched a collection inspired by the tennis-playing Barbie.
A bit of backstage
As the campaign was built around the Barbie narrative, we enveloped it in a universe with distinct colors, featuring a "pink" tennis court created in post-production, and a second location, a pink-themed gym.
Ficha técnica
Creative Direction
Bruna Torres
Art Direction
Guilherme Buzzo
Content Direction
Bella Ceole
Designers
Danielly Monteiro
Renata Alessandre
Strategy
Pedro Morabito
Tainá Coronatte