The briefing for this "New In" campaign contained a special challenge: to bring beach tennis to a more luxurious setting, moving away from the traditional court or the sole focus on sports practice. To achieve this goal, we chose a beautiful beach and a casting that blended fashion and sports performance.

As it was a short-term campaign, we had only one week for its execution, incorporating videos, photo carousels, influencer campaigns, and other minor activations. This campaign turned out to be one of the most successful of the semester, driven by the company's current momentum, product logistics strategy, and the overall aesthetic of the campaign.

A bit of backstage

Because it was a campaign produced on the coast, we combined three productions on the same day to optimize costs and operate under the best conditions. It was a challenging two days, but the results were very satisfactory for the company.

Resumo

Even though it was a weekly entry campaign with a very short duration, it was one of the campaigns that brought the most results to the company. It was praised for its delivery and for achieving all the set objectives.

Ficha técnica

Creative Direction
Bruna Torres

Art Direction
Guilherme Buzzo

Content Direction
Bella Ceole

Designers
Danielly Monteiro
Renata Alessandre
Carolina Kimie

Strategy
Renata Delgado
Pedro Morabito
Tainá Coronatte