The new Savage campaign from Track&Field presented itself as a challenge to create something consistent with the brand's communication on a reduced budget and delving into a new territory, specifically focusing on boxing in this particular case.

To showcase all the clothing items in this release, a photo shoot with two models, Suzana and Cassiano, was necessary. Both are professional models with a strong connection to boxing.

A Bit of backstage

To fit the production within our budget, we decided to shoot three campaigns on the same day, which turned out to be a particularly challenging endeavor. During the production, some challenges such as equipment issues and the relationship with the photography team impacted the flow of the day. However, I believe we managed to deliver everything that was requested. The production took place from 2:00 PM to 5:00 AM the next day.

Course Correction

After producing the entire campaign, it was necessary to add a specific item to the photos—a sports headband with special supports to control hair movement. To address this, we organized a smaller second production with an influencer to ensure we covered all aspects of this launch.

Resumo

Despite all the challenges that occurred during the campaign production and even after having the pieces ready, I believe we managed to complete the entire scope of the briefing, delivering something consistent that generated positive results in terms of sales and brand positioning.

Ficha técnica

Creative Direction
Bruna Torres

Art Direction
Guilherme Buzzo

Content Direction
Bella Ceole

Designers
Danielly Monteiro
Renata Alessandre
Carolina Kimie

Strategy
Renata Delgado
Pedro Morabito
Tainá Coronatte